Our view: A Gatorade commercial in the early 1990s urged viewers to Be Like Mike (NBA superstar Michael Jordan) and enjoy the sports drink.
Today, we urge you to Be Like Mike and give to Hurricane Florence relief.
Why we believe that: This week Jordan, the former UNC great, Wilmington native and Charlotte Hornets owner, set aside $2 million in aid for those caught up in the rising waters and damage of Hurricane Florence.
"It just hits home," Jordan told The Associated Press in a telephone interview. "I know all of those places: Wilmington, Fayetteville, Myrtle Beach, New Bern, and Wallace, which is where my father is from. So quite naturally it hits home, and I felt like I had to act in a sense that this is my home."
The 55-year-old Jordan said he still has an aunt, cousins and several buddies who live in coastal North Carolina. He also has a nephew who attends UNC Wilmington, which remains closed while recovering from the damage, according to an Associated Press report.
Jordan’s choice of charities: the American Red Cross and the Foundation For The Carolinas Hurricane Florence Response Fund. Those are good selections among the many organizations out there offering assistance. Other excellent choices include the Food Bank of Central and Eastern North Carolina, World Hope International, and World Relief. Money magazine, with some guidance from Charity Navigator, ranks these as among the best places to send money for Hurricane Florence victims.
The Associated Press also reported the Hornets and NBA merchandising partner Fanatics has designed a special T-shirt featuring the Hornets logo in the middle of the states of North and South Carolina surrounded by the words "Carolina Strong." The NBA, the Hornets and Fanatics will donate 100 percent of the net proceeds to the Foundation For The Carolinas' Hurricane Florence Response Fund. The T-shirts are now available online at NBAstore.com, Fanatics.com and HornetsFanShop.com for $24.99.
In conclusion: Be Like Mike. Give to those in need. Money is the fastest and best way to make an impact.