Cashklick, a Silicon Valley retail technology start-up, will invest around $1.5 million and create 20 high-tech jobs over the next three years by opening its East Coast operations center in downtown Statesville.
The news came in a surprise announcement by Vice President of Product and Operations Sharon Wahrmund at Statesville Regional Development’s Committee of 100 summer luncheon at the Statesville Civic Center.
“We looked at a lot of areas, and honestly we could have chosen almost any city between Washington and Atlanta, but in the final analysis, no other community provided the combination of workforce, location and environment we were looking for,” Wahrmund said in a press release.
“Some of the things that ranked Statesville high on our list were: easy commute and talent acquisition from the extended Statesville region; top colleges and universities nearby; centrally located on the East Coast; excellent airport connectivity; and the revitalization efforts of downtown.
“More so than any of the other places we visited I could see downtown Statesville as a place our employees would want to work.”
Headquartered in Santa Clara, Calif., Cashklick is developing digital marketing tools and point-of-sale incentive services, which will help retailers, brands, local merchants and technology partners better engage consumers.
Mobile applications will play a key role in Cashklick’s business.
Wahrmund said six teams around the globe were working on their first app, called Shelvz, which should be ready for primetime in the Apple iOS App Store in September, with Android, iPad and Web versions of the application to follow.
Cashklick signed a lease Wednesday to take over the second floor of the Justice Building, located where Water Street dead ends into Davie Avenue at 237 Davie Ave. The space is currently a shell, and Wahrmund said the company hopes to have the location built out in October or November.
While a few key employees will need to relocate from California to work at Cashklick, Wahrmund said the company plans to hire the majority of its workforce locally, and conversations have begun about creating a pipeline of new workers from Mitchell Community College.
Statesville Regional Development worked with Cashklick while they eyed the area, but Executive Director Mike Smith said the real heavy lifting had already been done by Downtown Statesville Development Corporation and the elected officials behind the streetscape project.
“We were pleased to provide whatever assistance was necessary to facilitate this announcement, but this was one of those cases where the community sold itself,” Smith said in a press release.
“From day one, Sharon raved about how this downtown was so different from the others she'd visited; how charming and vibrant it was, and what a great fit she thought it was with Cashklick's corporate culture.”