Gearing up for the game

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Posted: Thursday, January 31, 2013 6:42 pm | Updated: 2:40 pm, Fri Feb 1, 2013.

MORGANTON – Pigskin lovers who can’t make Sunday’s Super Bowl in New Orleans will have plenty of options to watch the big game at home with friends or at an area eatery.

Catawba Valley Brewing Company is hosting a Super Bowl Party with doors opening at 5 p.m.

Billy Pyatt, co-owner of Catawba Valley Brewing Company, said the event is a yearly party at the brewery.

“We have a tradition, an annual event, we put the game on the big screen and we invite people to bring covered dishes or chicken, and we have a grill they can use,” he said. “It’s sort of like their own tailgate party at our place.”

In addition to bringing their own food, patrons can select from any of the draft beers available at the brewery and some of their specialties.

“We’re rolling out our really small batch beers,” he said. “We have a bourbon-barrel aged you can’t get anywhere else.”

Catawba Valley Brewing Company boasts a 16 foot TV in-house.

“We upgraded our TVs to high definition,” Pyatt he said. “We have the area’s largest high definition television.”

Pyatt said the event has been held the past four years because the Super Bowl is a time to get together with friends.

“I really enjoy Super Bowl Sunday,” he said. “It’s a place where friends and family can get together and have fun.” Said Pyatt who not only enjoys the game but also the commercials. “I enjoy looking at commercials with friends. I‘m a fan of that art form, the 30-second art form.”

At Wisteria Southern Gastropub, the Super Bowl will be on three TVs. The restaurant and pub plans to feature food and drink specials.

“We’re going to be doing some beer specials,” owner Lisa Kennedy said. “Buckets of Miller High Life and Tall Boy PBR is five for $10.”

Wisteria’s usual Sunday evening trivia night will be cancelled for the night for the Super Bowl party.

Area restaurants are not the only places preparing for the Super Bowl crowds.

Grocery stores have made concessions to stock shelves with items consumers need to host a Super Bowl party.

“(The crowds) will start about Thursday. They will be after chips and cheese sauce, chili and drinks and wings,” Carbon City Road Ingles manager Keith Flynn said. “They’ll have party trays and special-made cakes and balloons.”

Flynn said he expects most shoppers this weekend will stock up on their party needs and the rush will continue into Sunday afternoon.

The store has also ordered extra traditionally hot-selling items.

“We sell kegs, we’ve ordered extra,” he said. “Usually we carry six altogether, we’ll probably have 12 going into the weekend.”

Bi-Lo on East Union Street sees an increase in shoppers checking out items for Super Bowl parties.

“The thing for us so far is basic snack stuff from wings to chips and salsa, all the munchie foods, meatballs, cocktail smokies,” said Kris Edmisten, assistant director of the store.

Edmisten says he sees a roughly 5 percent increase in shoppers on the weekend prior to the Super Bowl. He says the store prepares for the big game like they do on holiday weekends.

“Most of all that stuff is on sale,” he said. “We double our order on weekends like this.”

While food fill-ups are happening at grocers, Bazinga Party Store is also preparing for the game.

The store sells football-themed plates, napkins and balloons, which have been big hits said B.J. Fernandez, a Bazinga Party Store employee.

Case Farms Chicken has provided many local restaurants and homes with chicken wings for the Super Bowl.

This year is no exception.

“I’ve got 1,000 pounds of cut wings,” Case Farms Fresh Market Manager Janet Benton said. “I’ve got more coming.”

Benton says during the days prior to the Super Bowl she sees an increase in traffic to the Fresh Market.

“One week ahead of time, Friday and Saturday, some of them get them now,” she said of when the demand for wings increases.

Benton said the market will supply more than 150 customers between Friday and Saturday. She said orders are often placed on chicken by the piece, poundage or price.

“Most of them get at least 20 pounds,” she said.

She said the amount of chicken eaten during the Super Bowl is significant.

“Between 1,500 and 1,800 orders — counting restaurants,” she said.

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